The Future is Ship Shape was a campaign for Scottish Enterprise to recruit apprentices into the ship building industry. Aimed at school leavers and the unemployed, the campaign was highly publicised and very successful - all of the initial apprenticeship roles were filled within the first few days.
I commissioned a paper engineer to make the structure which was then photographed and used throughout the marketing material.
Art Director - Rhona Cleave, Copywriter - Richard Harris.
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